The Name Could Use Work?

So as I mentioned in my first post, my life is kind of wangly at the moment. As a result, I am often thinking of ways to make it less so. One of those ways is wacky business ideas that are maybe actually viable. Maybe.

This brings me to the first of my retail store ideas.

Well endowed ladies of the world, have you ever been to a store only to encounter breast-related frustration? Time and again you put on what you thought was a modest shirt only to find that you are showing a mile of cleavage? Button up shirts gaping at the chest? Decorative seams and princess cuts cutting you right across the nips? And perhaps the worst of all, the most sinister thing known to man-kind, The Granny Bra.

Sure, they sell up to double D at La Senza and Victoria's Secret, but you know the frustration of actually finding something above a C cup that fits properly! That doesn't turn your twin lovelies into one giant superboob? Like an extra giant roll of fat right there on your chest? And the luck that you find one that appears to fit, and two washes later it's stretched out, misshapen, and makes you look worse than if you weren't wearing a bra at all? Oh yes, ladies, you know my frustration. God forbid you hit *above* the magical average. For a society so obsessed with breasts, we certainly don't care much for ladies above a B.

So you pack yourself off to the fancy bra store, where they sell real, honest to God, supportive undergarments at exorbitant prices, but hey they're worth it because they work and last. You think that maybe, finally, things are right in the world. And you go back for your yearly splurge, and you realize, gradually, that everything is the same from year to year. You're lucky if they have more than 5 styles that fit you to choose from. And your poor heart weeps beneath those enormous bosoms of yours. Everything is lacy, frilly, and you wanted something young and fun. It's girly when you wanted badass, it's Lolita Meets Granny Panties, with straps a mile wide (but don't worry, they're covered in ribbon and bows so they're still stylish!) and cups up to your chin.

Don't even get me started on the sports bra. Oh boy, do not get me started on the misnomer that is the 'sports bra.'

Well, my dears, I have had enough. I wash my hands of you, cheap and trendy underwear stores, and of you too, scary Eastern-European woman who owns the lingerie store near my house!

Get ready to welcome to the world, Titty Jugs. Even though I'm not sure Alberta laws would permit me to name a store that.

Titty Jugs: Take back your Boobs!


Titty Jugs: For all your breasterly needs!

Why Titty Jugs, you ask? Because it's ridiculous good fun. Boobs should be fun again, and fun for the people that they're actually attached to. They should be an asset, and not a hindrance to dressing oneself, to finding nice clothes. Never ever have I met another woman with breasts D or over, who didn't have a bugger of a time with them. Imagine, if you will, going to a store and having a choice. Buying a bathing suit with honest-to-god underwire in it instead of that sharty little elastic 'bra' inside. Not being relegated to a single ugly drawer in a store full of beautiful, itty bitty things. Tank tops with no shelf, which only serves to pull your top down to Nipple Alert 5. A place where the curvy twosome are properly accounted for, designed for, and given the respect that they deserve!

Dream a dream with me, ladies.

Demand better, demand Titty Jugs.